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A Candidate must have the knowledge of available features to end-users and the configuration options available in the Marketing Cloud. Applicants must be able to maintain the Marketing Cloud platform, meet common business requirements and perform administrative functions in the Marketing Cloud. Additionally, applicants must have three to six months' experience in administering a Marketing Cloud instance and previous experience in digital marketing.
The Salesforce Certified Marketing Cloud Administrator candidate must be able to demonstrate knowledge, skills and experience in the following areas:
A candidate for this exam should not be familiar with programming languages or SQL / Developer activities.
There is no prerequisite for Salesforce Marketing Cloud Administrator certification.
The price of Marketing Cloud Administrator exam is $200 USD.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201
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Marketing Cloud Administrator Exam Reference
| Section | Objectives |
|---|---|
| Topic 1: Setup and Configuration | - Security and Permissions - Account Setup and User Management |
| Topic 2: Journey Builder Basics | - Entry Sources and Activities - Journey Configuration |
| Topic 3: Data Management | - Data Extensions and Lists - Subscriber Data Architecture |
| Topic 4: Automation Studio | - Automation Workflows - Import and File Transfers |
| Topic 5: Email Studio | - Email Creation and Sending - Deliverability and Tracking |
| Topic 6: Marketing Cloud Connect | - Data Synchronization - Salesforce Integration Setup |
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