Facebook 410-101 : Facebook Certified media buying professional

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A) Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
B) Build a new core/saved audience based on married women who are interested in high-end fashion brands.
C) You should invest more than 50% of your budget in Los Angeles.
D) Run conversion ads to the website for the new product launch to women.

2. What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.

A) Facebook Auction and Facebook Marketing Partners.
B) Facebook Marketing Partners and Ad Auction.
C) Power Editor, Ad Auction, and Marketing Partners.
D) Ad Auction, Insertion Orders, and Facebook Marketing Partners.
E) Facebook Marketing Partners and Insertion Orders.

3. What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.

A) Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.
B) Measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
C) People-based multi-touch attribution reporting across all publishers, including Facebook.
D) Measure lift in sales using partner-based ROI measurement solutions.

4. You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.

A) You should build lookalike audiences from people who have made purchases.
B) You should build similar audiences based on people who have visited the website to the main landing page of the product.
C) You should build lookalike audiences from people who have initiated checkout process and add to cart events.
D) You should build lookalike audiences from all of the website visitors.

5. What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.

A) Search
B) Placement
C) Ad Sets
D) Date Range
E) Breakdown
F) Reports

Solutions: