Adobe AD0-E554 : Adobe Certified Expert - Marketo Engage Business Practitioner

  • Exam Code: AD0-E554
  • Exam Name: Adobe Certified Expert - Marketo Engage Business Practitioner
  • Updated: Jul 27, 2026   Q&As: 0 Questions and Answers

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Adobe AD0-E554 Exam Syllabus Topics:
SectionObjectives
Reporting and Analytics- Data insights
  • 1. Smart lists and segmentation
    • 2. Dashboard interpretation
      - Performance reporting
      • 1. Email and program reporting
        • 2. Attribution and ROI analysis
          Marketing Automation Fundamentals- Lead management
          • 1. Lead scoring and grading
            • 2. Lifecycle modeling
              - Marketo Engage core concepts
              • 1. Database structure and lead lifecycle
                • 2. Platform navigation and architecture
                  Engagement and Communication- Email marketing
                  • 1. Email creation and templates
                    • 2. A/B testing and delivery optimization
                      - Engagement programs
                      • 1. Stream design and behavior
                        • 2. Nurture campaign setup
                          Marketing Activities and Programs- Programs
                          • 1. Program types and structure
                            • 2. Program membership management
                              - Smart Campaigns
                              • 1. Flow steps and scheduling
                                • 2. Triggers and filters

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