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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

A) Copy the data filter and build a new data extension with additional filter criteria.
B) Copy the filtered data extension and add additional filter criteria.
C) Use the Split option to temporarily add additional filter criteria.

2. A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Create CloudPages to collect and subscribe users,
B) Use Journey Builder to build an audience using Ad Studio.
C) Leverage Social Studio to capture email addresses.

3. Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?

A) Web Collect Sign-Up Form
B) Sender Authentication Package
C) Send Throttle

4. Following a batch email sent. Northern Trail Outfitters wants to update an email link's URL.
Which action should be recommended?

A) Navigate to the email in Content Builder and update the URL.
B) Navigate to URL Expiration in Setup and update the URL.
C) Navigate to the Job Links tab In My Tracking and update the URL.

5. Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?

A) Audit Trail extract
B) SQL activity using data views
C) Tracking Data extract

Solutions: