Salesforce MCE-Con-201 : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters (NTO) wants to send out a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection.
NTO needs to use an attribute-to-attribute comparison on the customer number field in the journey source and transaction data extensions. Which activity would they use to accomplish this?

A. Decision Split Activity using only Journey Data
B. Einstein Split Activity
C. Decision Split Activity using both Contact and Journey Data
D. Decision Split Activity using only Contact Data

Question 2

Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user. What should be recommended?

A. Einstein Engagement Scoring
B. Advertising Studio
C. Google Analytics 360
D. Mobile Studio

Question 3

Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder. Which field name should be included in the report in addition to email address?

A. Contact ID
B. Individual ID
C. External ID
D. CampaignMember ID

Question 4

An organization wants transactional password reset emails to be delivered immediately, even during large marketing campaigns involving millions of promotional emails. Which recommendation should the consultant make?

A. Place transactional and marketing sends in the same Send Classification.
B. Configure transactional messaging separately from bulk marketing sends.
C. Deliver transactional emails through Journey Builder batch schedules.
D. Schedule password reset emails every fifteen minutes.

Question 5

Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey. How should they configure their entry source?

A. Use a Data Extension Entry Source with an applied filter based on recent member activity.
B. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
C. Use a Query Activity in Automation Studio to create a segment before entering the journey.
D. Use an Import Activity in Automation Studio to filter the data as a Data Extension Entry Source.

Solutions: