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GCCC Strategic Communication Management Professional Sample Questions:

1. What is the difference between a communication strategy and a communication plan?

A) A strategy is a more focused document that outlines the communication for a specific project or initiative; a plan is a more comprehensive document with in-depth considerations and analysis.
B) A strategy supports communication for an organization or a significant initiative or issue; a plan has less analysis and generally focuses on deliverables and a work plan.
C) They are the same, and the terms are interchangeable.
D) It does not matter which term is used as long as the document considers both internal and external communication.

2. Which of the following is the PRIMARY objective of an internal communications audit?

A) To understand how employees receive company-related information, what channels they prefer, and what they want to know more about
B) To understand how employees rate executive leadership and their immediate leader
C) To understand how employees prefer to be recognized and rewarded, and how they rate their salary and benefits
D) To understand how employees rate their work-team relationships and work spaces

3. An outside consultant has been hired to advise an organization on improving its public relations (PR) agency- client relationship. The company has a history of failed engagements with agencies that have resulted in gaps and inefficiencies in their PR activities, along with impacting their overall management reputation. The client explains that in the past they had to deal with poor agency performance while incurring significant costs.
What is the BEST advice for the consultant to give?

A) Hire the best PR agency which has proven results with other clients, even if the cost is higher than expected, as performance will not be an issue.
B) Suggest an internal reorganization of their communication department. Since the failed engagements have been numerous, it seems that the client side has a problem in managing PR agencies. A department restructuring and hiring a new communication manager may resolve the situation.
C) Conduct a study to understand the client's needs and expectations. Discuss expectations based on market and industry standards, adjust them as needed, and develop a request for proposal (RFP) with specific criteria to determine an agency that would fulfill their requirements.
D) Leverage the relationship dynamic between organizations and agencies to negotiate a contract upfront that is cost effective and beneficial for them.

4. The communication manager was just part of an embargoed briefing where the chief executive officer (CEO) and other leaders learned that the new government budget means a very positive impact for the organization.
A reporter with whom the lead communicator has a good relationship called to get an immediate interview with the CEO, as he is on deadline. In this situation, the communication manager should:

A) Decline the interview.
B) Agree to interview with the chief financial officer (CFO) rather than the CEO.
C) Agree to be interviewed based on the relationship with the reporter.
D) Agree to be interviewed off the record.

5. In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A) The organization's annual business plan.
B) The mission, vision, and values of the organization.
C) Market research reports on the competitive landscape for the organization.
D) Analysts' reports on the sector.

Solutions: