Adobe Certified Expert - Marketo Engage Business Practitioner : AD0-E552
- Exam Code: Adobe
- Exam Name: Adobe Certified Expert - Marketo Engage Business Practitioner
- Updated: Aug 17, 2026
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Adobe AD0-E552 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Program Fundamentals | 20% | - Apply best practices for program setup and launch - Understand Marketo Engage architecture and navigation - Manage program types and statuses |
| Building Assets | 19% | - Work with Design Studio and file management - Distinguish draft vs approved, local vs global assets - Create and manage forms, emails, landing pages, and snippets |
| Reporting & Analytics | 10% | - Interpret engagement and behavior metrics - Use standard reports and dashboards - Analyze email, program, and landing page performance |
| Smart Campaigns & Workflows | 18% | - Schedule campaigns and interpret results - Design and activate Smart Campaigns - Understand flow steps, triggers, and filters |
| Audience Targeting & Data Management | 33% | - Build Smart Lists and Static Lists - Implement lead management and scoring - Configure privacy and compliance settings - Create and manage segments and databases |
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