CMA Certified Professional Category Manager (CPCM) : Category-Manager

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. The best Predictive Analytic tools use which of the following? Select the best answer.

A) Historical Data, Statistical Models and Machine Learning
B) Historical Data and Machine Learning
C) Historical Data and Statistical Models
D) Statistical Models and Machine Learning

2. How does reducing the SKU count impact labor and operating expenses (OPEX)?

A) It primarily increases customer satisfaction without affecting labor or OPEX.
B) It increases the complexity of inventory management, raising labor costs.
C) It has no impact on labor or operating expenses
D) It simplifies ordering, receiving, stocking, and inventory management, lowering labor and OPEX

3. What is NOT an example of how good storytelling enhances memory and engagement?

A) Uses complex language to sound more intellectual.
B) Engages them emotionally, moving them to action.
C) A good story = brain candy.
D) Initiates neurons in their brain to fire in the same pattern as the speaker's-known as 'neural coupling'.

4. What is the primary purpose of Affinity Models in Category Management?

A) To identify co-purchase patterns, such as chips and salsa.
B) To identify products shoppers switch to when their first choice is unavailable.
C) To group similar stores, shoppers, or products
D) To predict future sales trends based on historical data

5. What is the Dollar Sales per $MMACV for the Product Group in Store 478?

A) $4,000
B) $50
C) $200
D) $5,000

Solutions: