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| Section | Weight | Objectives |
|---|---|---|
| Measurement and Analytics | 15% | - Use Meta Insights and analytics tools - Track key performance indicators - Interpret data to improve strategy - Identify opportunities for growth and monetization |
| Community Foundation | 20% | - Define community mission, goals, and success metrics - Establish community guidelines and rules - Select appropriate Meta platforms (Groups, Pages, Instagram) - Apply Meta Community Standards and policies |
| Community Strategy | 25% | - Scale community effectively - Design community structure and governance - Build operational workflows and admin roles - Plan for community lifecycle stages |
| Content Strategy | 20% | - Curate and moderate content quality - Use events, live video, and interactive formats - Develop engaging content aligned with community goals - Adapt content for member segments |
| Community Engagement and Moderation | 20% | - Foster interaction and meaningful connections - Manage violations and enforce rules consistently - Moderate discussions and resolve conflicts - Onboard and welcome new members |
1. An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)
A) Remove the member who created the post from the group.
B) Reply to the post and explain that this behavior is not allowed.
C) Repost the group guidelines regarding self-promotion.
D) Delete the post and use the Give Feedback feature.
2. A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?
A) The approach that the team agreed upon and the company approved
B) The personal profiles of each community manager to make it clear who is replying
C) The agreed result from a recent poll stating that each community manager will use their initials
D) A company-branded profile used by all community managers with each reply signed by name
3. A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?
A) Host a Q&A on Instagram Stories where members can submit questions to influencers
B) Share exclusive access to the influencers Page and content for members
C) Host live video Q&A sessions in the group where the influencers host the session
D) Post content customized by the influencers into the group and boost the posts
4. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)
A) Decline the post with feedback to educate the celebrity on the group policy
B) Treat the celebrity according to the policy of the group
C) Approve the post with a warning to the celebrity
D) Approve the post and close commenting to prevent political discussion
E) Adjust the rules to allow political content and generate more group engagement
5. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?
A) Reach Sentiment Website traffic
B) Reach Website traffic Audience growth
C) Website traffic Sentiment Audience growth
D) Reach Audience growth Sentiment
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A,B | Question # 5 Answer: A |
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