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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integrations and Advanced Features | 20% | - App Cloud and extended capabilities - Web tracking and landing pages - Reporting, analytics and closed-loop reporting - CRM integration setup and configuration |
| Topic 2: Campaign and Automation | 20% | - Automation rules and workflows - Campaign Canvas and Program Builder - Lead lifecycle management and scoring |
| Topic 3: Email Marketing and Deliverability | 20% | - Email creation and template design - Subscription management and compliance - Deliverability best practices and configuration |
| Topic 4: Eloqua Platform Setup and Configuration | 20% | - Global configuration and settings - User and role management - System administration and security settings |
| Topic 5: Data Management | 20% | - Contact and account data structure - Data import, export and validation - Segmentation and data filtering |
1. Which of the following is an advanced form technique in Oracle Eloqua?
A) Basic validation on form fields
B) Form submission confirmation message
C) Single-field form
D) Progressive profiling
2. Which of the following is a key configuration requirement of closed-loop reporting in Oracle Eloqua?
A) Integrating Eloqua with third-party CRM systems
B) Enabling tracking scripts on web pages
C) Adding HTML forms to landing pages
D) Creating email campaigns with dynamic content
3. How can you add data into Eloqua from external sources?
A) All of the above
B) Manually entering data through the Eloqua interface
C) Importing data in CSV format
D) Using Eloqua's API
4. Which configuration step is necessary for closed-loop reporting in Oracle Eloqua?
A) Setting up lead scoring models
B) Defining conversion goals
C) Enabling secure data transfers
D) Establishing marketing campaigns
5. Which of the following options accurately describes the purpose of a contact field in Eloqua?
A) A contact field is used to store information about a specific marketing campaign in Eloqua.
B) A contact field is used to store information about an individual contact in Eloqua.
C) A contact field is used to track the browsing behavior of contacts on a website.
D) A contact field is used to automate the creation of new contacts in Eloqua.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B |
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