Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials : 1Z1-1031

  • Exam Code: Oracle
  • Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
  • Updated: Aug 11, 2026
  • Q & A: 75 Questions and Answers

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Oracle 1Z1-1031 Exam Syllabus Topics:
SectionWeightObjectives
Tag Implementation & Data Ingestion25%- Server-to-server integration
- First-party data ingestion methods
- BlueKai Core Tag deployment
- Mobile SDK integration
Audience Creation & Management20%- Build and configure audience segments
- Audience activation and delivery
- Classification and taxonomy setup
Identity Mapping & Resolution20%- Oracle ID Graph concepts
- Offline match integration
- ID swapping and mapping strategies
Data Strategy and Scoping20%- Define DMP use cases
- Compliance and privacy requirements
- Data scoping and collection policies
Reporting & Optimization15%- Audience profile and discovery reports
- Site Hits and Inventory reports
- Performance analysis and optimization
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Exact number of users that will be classified into each category
B) Total volume of categories that they anticipate in their taxonomy
C) Granularity of taxonomy categories
D) Offline file structure and content


2. Which of the following are two true statements about ID swapping? (Choose two.)

A) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
B) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.
C) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
D) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
E) It is necessary in order to ingest data via the Online Ingest method.


3. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) A global DMP nerve center
B) A global template with local nuances
C) Full agency control
D) Horizontal regional empowerment
E) A single seat shared by all regions


4. Which scenario requires taxonomy updates?

A) All categories have inventory of more than 10,000 users.
B) Some categories have more than 100,000 inventory.
C) No categories have inventory of more than 10,000 users.
D) Some categories have zero inventory.


5. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A) In addition to the classification rule, you also need to configure a chint rule.
B) The old rules must be purged prior to running the newly created rule.
C) You must wait at least thirty minutes after creating a classification rule to start using it.
D) It takes one week after rule creation for data to be mapped to prescribed categories.


Solutions:

Question # 1
Answer: A,B,C
Question # 2
Answer: A,C
Question # 3
Answer: A
Question # 4
Answer: B
Question # 5
Answer: C

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