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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

A) Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
B) Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
C) Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
D) Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.

2. What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A) You can't do this
B) Phone
C) Text
D) Number

3. Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

A) Opportunity
B) Order
C) Case
D) Account

4. LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A) Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
B) Use the 'fiscal year' filter on the Pipeline Dashboard.
C) Create a custom dataset using only data from the fiscal year.
D) Develop a new lens that includes only data from the fiscal year.

5. LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?

A) Dynamic list
B) Automation rule
C) Segmentation rule
D) Completion action

Solutions: