Salesforce Certified Marketing Cloud Engagement Administrator : MCE-Admn-201

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?

A) Distributed Marketing Sends.
B) List Sending
C) Tokenized Sending
D) Field Level Encryption.

2. A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?

A) 18-digit Contact ID
B) Numeric Subscriber ID
C) Email Address
D) 15-digit contact ID

3. Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers

A) Cloudpages personalized URLs are served from cloud.email.nto.com
B) Users receive Marketing Cloud password reset emails from help@email nto.com
C) The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
D) Upon receiving an email, all tracked links start with click.email.nto.com

4. Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

A) The majority of NTO's subscriber base is in the United States.
B) Each email consumes five super messages when sending below a certain threshold.
C) Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
D) A multiplier is applied to each SMS message based on the destination country

5. Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?

A) Installed Packages
B) Data Management
C) Security Settings
D) Salesforce Integration

Solutions: