Changing the Concept of Marketing-Cloud-Email-Specialist Exam Preparation 2023
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NEW QUESTION # 31
Which type of content can an email content box contain? (Choose 3)
- A. Static
- B. Dynamic
- C. A/B Testing
- D. Freelance
- E. Smart Capture
Answer: A,B,C
NEW QUESTION # 32
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A dataextension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?
- A. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
- B. Enter the email addressesto receive proofs, and then choose to send "Based on Subscriber Preview
'myTestData.'" - C. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering shouldbe sent.
- D. Create a Test data extension that contains the five content variations the two team members need to validate.
Answer: A
NEW QUESTION # 33
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?
- A. SQL Query, Filter, Data Extract
- B. Filter, Data Extract, File Transfer
- C. SQL Query, Data Extract, File Transfer
Answer: B
NEW QUESTION # 34
NTO want to improve email open rate to increase subscriber engagement and improve deliverability, what action should NTO take to increase open rates.
- A. add a clear brief and urgent call to action
- B. Send early in the day to give subscribers more time to check emails
- C. use image not text, to improve email looking and branding
- D. include relevant pre header test in every mail
Answer: D
NEW QUESTION # 35
Other than an image a file must be XX MB or less in size?
- A. 1 KB
- B. 1 MB
- C. 5MB
B 25 MB
Answer: B
NEW QUESTION # 36
Which two subscriber audiences can be created by using Measures in a Data Filter.
Choose 2 Answers
- A. Subscriber within a 30-miles radius of a zip code
- B. Subscribers who have submitted spam complaints in the last week
- C. Subscriber who have not clicked in the past three months
- D. Subscriber who have opened an email in the past 30 days
Answer: C,D
NEW QUESTION # 37
Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?
- A. Einstein Engagement Frequency
- B. Einstein Messaging Insight
- C. Einstein Engagement Scoring
Answer: A
NEW QUESTION # 38
A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?
- A. Validate
- B. Content Detective
- C. Spam Check
- D. Subscriber Preview
Answer: B
NEW QUESTION # 39
Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?
- A. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
- B. Use a Guided Send to perform a test send to Internal users using subscriber data.
- C. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
Answer: A
NEW QUESTION # 40
A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?
- A. Import File
- B. Fire Event
- C. File Transfer
Answer: C
NEW QUESTION # 41
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
- A. Add and Update
- B. Overwrite
- C. Append
Answer: B
NEW QUESTION # 42
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?
- A. Unshare the email.
- B. Cancel send using email.
- C. Withdraw email approval.
Answer: B
NEW QUESTION # 43
A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?
- A. Include Subscriber key and Email address field as primary key.
- B. Create from template and choose triggered Send Data Extension template.
- C. Select the Use for triggered send' checkbox.
Answer: B
NEW QUESTION # 44
Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?
- A. Google Analytics Integration
- B. Tracking Extracts
- C. Report Snapshots
Answer: A
NEW QUESTION # 45
A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.
What creation method should the team use to create the new data extension?
- A. Create from Existing
- B. Create from a Filtered Data Extension
- C. Create from New
- D. Create from Template
Answer: A
NEW QUESTION # 46
A marketer wants personalization space to create individualized content for an upcoming send, which three items should the marketer use while using personalization space
- A. Personalization tools are enclosed by double percent symbols
- B. Personalization space can appear in the subject line or in the body of the email
- C. personalization tools are limited to profile attributes
- D. personalization storage are case sensitive,
- E. using subscriber's data the attributes or filling should have the default value
Answer: A,B,E
NEW QUESTION # 47
What are Data Filters in the Marketing Cloud and how are they used? (Choose 4)
- A. Can be used in both data models (Lists and Data Extensions)
- B. They are similar to rule based group wizard approach to create segmentation rules.
- C. They use measures to look at behavioral data of subscribers
- D. They are only used in the Data Extension Model
- E. They are only used in the List Data Model
- F. They allow for more complex segmentation of subscribers.
Answer: A,B,C,F
NEW QUESTION # 48
Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty?
Choose 3 answers
- A. Encourage subscribers to add the company's sending domain to their contacts.
- B. Authenticate email sending to distinguish it from spammers.
- C. Exclude old or inactive email addresses.
- D. Ensure the spam complaint rate is between 1% and 3%.
- E. Purchase lists from companies that guarantee users have opted in.
Answer: A,B,C
NEW QUESTION # 49
NTO has a small catalogue of items featured in company emails, the NTO marketing team
managers, what images popping suggested items and call to action are used with each item in
this catalogue within a database this data is saved into a data extension in the marketing cloud
and then called into the emails dynamically, each time a change is made to the content a new
updated file is dropped on NTOsftp, a proof email is being send to business stake holders for
final approval. Using automation studio how can NTO assure that the catalogue stays up to date
- A. create and AP drivento put the data directly into data extension when any data is changed.
- B. create a file drop automation to import the files when placed on the specific directory on the.... FTP.
- C. create a schedule automation to import the file and send two email each time when changes were detected.
- D. create a schedule automation that runsevery 15 min to import the file multiple times a day.
Answer: B
NEW QUESTION # 50
Where do you click Connect Campaign to associate a campaign with a journey?
- A. The Campaign Messages component on the campaign record
- B. The Campaign Messages component on the Lead or Contact record
- C. Email Studio
- D. Journey Builder
Answer: D
NEW QUESTION # 51
NTO just sent an email, html email to the subscribers that contains a link to the wrong landing page for the particular campaign, which option minimizes the impact of this error
- A. have support recall the emails if it has not yet been opened by the subscribers
- B. send another email to same subscriber containing the correct link
- C. update the link in the stored email content and it will be in pulled in automatically
- D. locate the job under my tacking and update the URL in the job links tab
Answer: D
NEW QUESTION # 52
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?
- A. Predictive Email
- B. Scheduled Email Sends
- C. Automation Studio
- D. Journey Builder
Answer: A
NEW QUESTION # 53
Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)
- A. Segment activity
- B. Data Extract activity
- C. Filter activity
- D. SQL Query activity
Answer: C,D
NEW QUESTION # 54
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