[Jan 10, 2024] Get New Marketing-Cloud-Email-Specialist Practice Test Questions Answers
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Earning the Salesforce Marketing-Cloud-Email-Specialist certification can lead to career advancement opportunities and increased earning potential. Salesforce Certified Marketing Cloud Email Specialist certification demonstrates to employers and clients that a candidate has the knowledge and skills required to create effective email marketing campaigns using Salesforce Marketing Cloud.
NEW QUESTION # 95
A new data extension name orders contains order data one row is recorded for each customer's order, customer can place multiple orders, the order data extension relates to other data extension and contains the following field.
- A. Instruction: an option alphanumeric string that contain customer delivery note
- B. Customer id: a numeric customer identification no,
- C. Orderdate: the system date and time for the order
- D. Order no:a unique alpha numeric order no,
Answer: A
NEW QUESTION # 96
Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
- A. Email and Journey Overview Dashboard
- B. Email Performance Dashboard
- C. Journey Performance by Email Dashboard
Answer: A
NEW QUESTION # 97
What two additional best practices could be applied to the company's new email design?
Choose 2 answers
- A. Mobile optimized emails
- B. Corresponding call-to-action included in primary message
- C. Use of emojis in preheader text
- D. A mix of old branding with new branding
Answer: A
NEW QUESTION # 98
Where can a marketer see the performance summary of a recent email send?
- A. Job Links tab within Tracking
- B. Send Performance Tab
- C. Overview Tab within Tracking
- D. Summary tab
Answer: C
NEW QUESTION # 99
What are three tactics for subscriber growth? (Select 3)
- A. General Email Sign-up
- B. Online Newsletter
- C. Email capture via Facebook
- D. Sign up requests specific to various sections of a website
Answer: A,C,D
NEW QUESTION # 100
Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.
Which component should be configured to provide this functionality?
- A. Sender Profile
- B. Delivery Profile
- C. Send Classification
Answer: C
NEW QUESTION # 101
A marketing manager want to provide unique content to each customer in an upcoming emailcampaign, which three feature could be used to create individual content in the email.
Choose three answers.
- A. Einstein content
- B. audience segmentation
- C. Dynamic content
- D. personalization strings
- E. specialized content
Answer: A,C,D
NEW QUESTION # 102
What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?
- A. 5 business days
- B. 10 business days
- C. 30 calendar days
- D. 24 hours
Answer: B
NEW QUESTION # 103
A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments.
What tool should the marketing team use?
- A. Profile attributes
- B. Filters
- C. Audience Builder
- D. Data Extract Activity
Answer: C
NEW QUESTION # 104
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?
- A. Select 'Deduplicate by Email' checkbox.
- B. Use Email Address as Subscriber Key.
- C. Mark the field as the Primary Key.
Answer: C
Explanation:
Explanation
The marketer should mark the field as the Primary Key to ensure the Email Address field values are unique1. A primary key is a field that uniquely identifies each record in a data extension2. By marking the Email Address field as the primary key, the marketer can prevent duplicate email addresses from being imported or added to the data extension3. This can help the marketer maintain data quality and avoid sending multiple emails to the same subscriber.
Using Email Address as Subscriber Key is not the correct answer, as it does not ensure the Email Address field values are unique. A subscriber key is a field that uniquely identifies each subscriber in the Marketing Cloud account4. By using Email Address as Subscriber Key, the marketer can link the subscriber's email address to their profile and preference attributes, but they cannot prevent duplicate email addresses from being stored in different data extensions5.
Selecting 'Deduplicate by Email' checkbox is also not the correct answer, as it does not ensure the Email Address field values are unique. This option is available when importing data into a data extension from a file or another data extension. By selecting this option, the marketer can avoid importing duplicate email addresses based on an existing email address field in the destination data extension. However, this option does not affect the structure or properties of the Email Address field itself. References := 1: Data Extension Field Properties - Salesforce 2: Data Extensions - Salesforce 3: Importing Data into Data Extensions - Salesforce 4: Subscriber Key - Salesforce 5: Subscriber Key Migration Guide - Salesforce : Deduplicate Subscribers by Email Address
- Salesforce
NEW QUESTION # 105
Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?
- A. Schedule the automation to run hourly.
- B. Trigger the automation via API.
- C. Use a File Drop starting source.
Answer: B
Explanation:
Explanation
Triggering an automation via API is a method that allows marketers to start an automation based on an external event or process, such as a website action. The automation can be triggered by calling the Perform method of the Automation object in the SOAP API. This method can be used to run an automation immediately or schedule it for a future date and time.
NEW QUESTION # 106
A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.
How should a marketer accomplish this task without compromising the email content?
- A. Create a Test data extension composed of the management team and Test Send to the Test data extension.
- B. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
- C. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the
Subject, select the data extension, and send the email. - D. Create a list composed of the management team, prepend Test" to the Subject, and use the Send Flow to send the email to the list.
Answer: D
NEW QUESTION # 107
Northern Trail Outfitters wants to display the current date in order emails.
What could they use to display the date in real-time?
- A. Live Content
- B. Enhanced Dynamic Content
- C. Reference Content
- D. AMPscript
Answer: D
NEW QUESTION # 108
A customer managed to automate nightly imports and also has the ability to manually import files via the import wizard ,what needs to be reconfigured in the marketing cloud account,
- A. data loader
- B. enhance ftp
- C. file transfer
- D. encrypted ftp
Answer: B
NEW QUESTION # 109
A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?
- A. Schedule an automation to refresh the filter activity each day.
- B. Configure the filter DE to auto-refresh dally in properties.
- C. Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
Answer: A
Explanation:
Explanation
Scheduling an automation to refresh the filter activity each day is the best step to ensure the data extension includes newly added records, as it allows the marketer to automate the process of updating the filtered data extension based on the latest data in the source data extension. The automation can run at a specified time or frequency, or be triggered by an event. Checking the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox or configuring the filter DE to auto-refresh daily in properties would not work for this scenario, as they only refresh the data extension when it is used as a target audience for an email send.
NEW QUESTION # 110
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